Jornalismo e redes sociais: estímulos à competência midiática no Instagram Stories

Journalism and social media: incentives for media competence in Instagram Stories

Abstract

Technological development brought the necessity to expand skills to deal with new ways of communicating. In the 1970s, studies associated with the education process emerged and sought to identify the uses of new media, as well as the understanding of media content by the public. Journalism has also been through changes over the decades and, as one of the main information holders, it has a fundamental role in the development of these capabilities, especially because the advent of the internet has changed the traditional communication model from “one-to-many” to “many-to-many”. Based on the indicators of Ferrés and Piscitelli (2015), we seek to investigate the role of journalism in the digital environment to encourage media competence. Based on an analysis of Drops, a news program on Instagram Stories of the newspaper O Estado de S. Paulo, we wanted to discuss the elements used by the newspaper that can contribute to the formation of critical media users. Indicators are divided into six groups: languages; technology; interaction processes; production and dissemination processes; ideology and values; and aesthetics. We found that some dimensions are extremely limited within the Drops analysis proposal as an incentive to the development of media competence, but on the other hand, other dimensions manage to reach the complexity that involves the digital environment and its interactions.